![]() The “press” here could be practically anyone, from national news organizations to local bloggers. Related: Media relations insights from “The Fourth Estate” What is a media kit (aka press kit)?Ī media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by the press. If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. If your sole purpose for seeking media credentials is to build a portfolio, stock images, “spec” or for sale/resale you can still attend the event, just not with a media credential.Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit. This will need to be submitted as a PDF as a part of the application process. Media that have previously received credentials will need to submit a sample of IFAM coverage secured as a result of being credentialed media at the International Folk Art Market. Collaboration and creative coverage are encouraged, please contact our media team at for any projects that may require additional assistance. īloggers, influencers and content creators applying for media credentials for social/digital media must provide an overview of their respective accounts and reach/audience. If it is a longer-term project, requires a larger crew (three or more) please contact our team directly to plan accordingly at. The material produced must be scheduled for broadcast/print within a year of the 2023 International Folk Art Market. Reporters, producers, videographers, photographers applying for media credentials as “traditional media” (broadcast and print), must provide proof of which organization they will represent during their visit. In order to qualify for media credentials, you must be a member of the media (traditional and/or digital), meaning the work you produce at the International Folk Art Market must be developed to be shared with a larger audience, on a qualifying media platform. The International Folk Art Market welcomes and works with members of the media from all media platforms including broadcast, print, photography and digital. More often than not, the income helps sustain entire communities. On average, nearly $20,000 per booth is sent back to artists in their native countries. ![]() Artists consign their artwork to IFAA and all sales are handled by IFAA. Then, in only a matter of days–from a Thursday to Sunday evening–16,000 visitors attend the event, purchasing almost $3 million in folk art. These artists represent another 25,690 members of cooperatives and groups that ultimately impact the lives of 256,900 more family and community members. ![]() More than 150 artists participate, trekking to the United States from 52 different countries. Where the humanity of the handmade isn’t just discussed but is right in front of you as you move from stall to stall at a bustling outdoor event, taking in the shades, symbols, and smiles of nearly 60 countries gathered in one place. The International Folk Art Market is a place where cultures from all corners of the globe are celebrated where folk artists, often marginalized in their own communities, are elevated. ![]()
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